Gillette Faces Backlash After Promoting Body Positivity with Photo Post

Gillette has been stirring a lot of controversy lately. First, there was their toxic masculinity ad. Now, they’re doing it again – with this body-positive post on Twitter:

The company immediately faced a backlash from Twitter users in spite of the inspiring message.

The photo features Anna O’Brien, a plus-size model, TikTok star with over one million followers, and Instagram influencer with over 300,000 followers. She’s also the author of A Life Full of Glitter: A Guide to Positive Thinking, Self-Acceptance, and Finding Your Sparkle in a (Sometimes) Negative World.

In a recent YouTube video, O’Brien addressed the controversy, saying, “Why does nobody discuss how weird that is, that someone’s so obsessed with another person’s body that they have to make it their mission that everybody knows how they feel about that body. It’s weird when you think about it. It’s really bizarre.”

Body Positivity in New Orleans: Self Love in a Society of Self Loathing

O’Brien had plenty of defenders on Twitter as well, including Gillette.

Interestingly, one thing the naysayers seem to have ignored is the fact that O’Brien regularly posts about her fitness activities, including swimming, running, yoga, pole dancing, and more. She’s been a brand ambassador and model for several fitness brands, including K-Deer and Academy Sports + Outdoors.

O’Brien was recently in New Orleans, shooting images for a lookbook. You can hear her story about how she was pranked by TSA at the New Orleans airport at the video below (skip to 11:35).


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