What You Need To Know About TikTok Marketing for Your Brand

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Are you looking to market your brand on social media but have no idea where to start? Are you new to TikTok and aren’t too sure how you should go about using it to market your brand?

TikTok is a relatively new social media platform which was only launched in 2016 but has since made its way to the top of the ranks, now known as the most popular social media platform around. It’s easy to see why – this platform provides an avenue for brands and businesses to connect with their audience, share content, and get creative.

There are so many benefits of using TikTok as a part of your marketing strategy if you’re a business or brand but there are some important before diving in head first. TikTok marketing is relatively new but brands have still managed to find great success using the platform, although others haven’t because there aren’t any clear rules that have been established yet. There are things that should be done and things that shouldn’t. Here is what you should know about TikTok marketing before you try. 

Should I market on TikTok?

Although TikTok is relatively new, it has a massive audience and a reach of around 1 billion active daily users. This means that just based on that information, TikTok is a fantastic place to market your brand because of just how many people you are able to reach. More than that, there are also many services that will allow you to buy TikTok followers, such as TokUpgrade, as well as help you to gain them organically. There are some downsides to marketing on TikTok in that they have a very particular demographic which needs to be catered towards and your content needs to be adjusted to suit their taste but this is a fairly easy chance to make. 

There are so many benefits that come along with marketing on TikTok above and beyond just being able to reach a much larger audience. You are also able to target your content to a specific niche through the use of hashtags, you can make use of user generated content to lessen your work load, and the best part of all is that the app is completely free to use, even for businesses. However you can pay a little to boost your posts or create advertisements that will reach even more people. 

What content to use on TikTok

TikTok is a bit different compared to other platforms when it comes to the kind of content that you should be creating and sharing in that it is far more laid back and relaxed. Other social media platforms typically have a high standard and require you to have a much better quality in order to succeed or be attractive to the users. TikTok however, is quite different allowing you to do practically everything from recording, to editing, to adding in effects, to posting all from your phone. Typically the content one would find on TikTok is much more authentic and in the moment and doesn’t really make use of any fancy equipment or software. 

What are the demographics?

Unlike other social media platforms that tend to target more towards young adults, TikTok is primarily targeted toward teens or the younger generation. This is crucial information to know when it comes to marketing your brands and deciding whether the platform is right for you and your products. 

The TikTok audience is mostly situated in western countries although there is a heavy influence among the Asian communities as well, as TikTok is an app that is available globally. 


Due to the fact that there are so many people who make use of TikTok, there is no surprise that some of them have managed to amass millions upon millions of followers and become incredibly popular. These people are referred to as influencers and the usually create content on various platforms as their means of income. 

A great way to reach a much larger audience is by taking advantage of the audience that an influencer has, and it’s always a good idea to try new things for followers. This can be done by sending products to an influencer to review, asking to partner up of sponsor posts created by various influencers or even just sharing their content that is related to yours. 

Of course, brands need to improve their packaging game if they want some air time on these influencers’ social media. They can personalize the experience by getting customized branded packaging for their products. This will not only make them look more professional, but it will also help influencers and their followers recall and remember the product brand with ease.

Hashtag challenges

TikTok is all about viral videos and trends, and the community loves when people get involved in one big creation. A great way to plant yourself into the TikTok community is by making use of hashtag challenges. These are exactly what they sound like. A hashtag that involves a challenge. This is a great way to create content that the TikTok audience will love without even having to think of your own content. 

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