Have you seen people holding popular conversations in a room where everyone wants to be a part of?

“If you love to be a part of popular conversations, then you will love Clubhouse. Yes, Clubhouse in its truest sense is a social media revolution that caught the attention of the bigshots like Tesla CEO, Elon Musk. It is an invite-only chat app that is available on the iOS platform.” Qamar Zaman CEO of KISS PR for telling brand story. 

Though exploding in popularity all over the world, it faced a major hiccup in China when the Chinese government banned the app in their country.

Seems interesting, right?

Well, for others who haven’t heard about it, we will discuss various aspects of Clubhouse in this blog. So, let’s see what’s the buzz about the invite-only chat app.

What is Clubhouse?

The clubhouse is an audio chat app available on the iOS platform that provides space for drop-in audio conversations with people all around the world provided that you are invited. So, for the uninvited, it makes no sense, but those who are invited to the audio-only chats have a great opportunity to be a part of the conversation on varied topics.

Moreover, you will get many people on this app, right from celebs and thinkers to dignitaries and influencers. Though you may not see any posts, photos, or videos, you will surely enjoy being surrounded by influential people through their voices.

The best part of this invite-only app is that you are not forced to participate in the ongoing conversations. Instead, you have the liberty to choose or not to choose to be a part of the conversations. Also, the conversations taking place on the app are moderate.

If we closely look at the clubhouse formats, they are endless. Sometimes you may find yourself invited to a chat room where the topic belongs to your favorite niche. And, sometimes you may find yourself being a part of conversations, where a few people are vocal about their thoughts in a largely silent crowd. You may also find vocal chats that may sound like great grand musical shows or may get a feel of old school dating shows.

At times it may sound mundane for people who are more into images and videos. But when a star shows up at the event, it can completely change the vibe and transform the entire chat into a must-hear event.

During a popular event, Elon Musk appeared with the boss of Robinhood, which is a trading app. It was observed that the room capacity quickly reached up to 5,000 people.

Now, let’s talk about the most adored feature of the clubhouse- Invite-Only

Tap into exclusivity with Invite Only Feature

Clubhouse chat rooms or groups are different from that of Twitter and Facebook, which are open to all. They are more like conference calls that are available for those who are invited for the call. Like in conference calls, in Clubhouse as well you will get a set of people who are acting as moderators on a virtual stage. These moderators can initiate the conversations and call on other members to participate in the discussion.

When anyone speaks in the group a gray halo appears around the participant’s photo from where you can easily tell who is speaking at the moment. The best thing is that anyone can start the chat room and set it open for others to let in the social room or closed room. A social room is one that can let in those people whom you follow. On the other hand, a closed room means where you can let in those who all are invited.

Apart from this, the app also has clubs from where you can create recurring rooms and invite the members. If you want to know when specific rooms are being organized, you can follow people or clubs who are moderating such rooms and participating in them. All you need to do is to click on the calendar icon to see the suggested or unfiltered list of rooms.

The most important aspect of the app is that you cannot delete your account in the app or online. However, you can surely email the company and request the deletion of your account.

Data Privacy Concerns

When it comes to data privacy there are some concerns even though the notable technology executives have had a surprise discussion on the app. Well, some potential vulnerabilities have been found in its infrastructure, where the app could allow external access to the user’s raw audio data. However, Agora Inc., which is a Shanghai-based startup, has provided backend infrastructure to the Clubhouse app. It sells the real-time voice and video engagement platform.

Why the App is So Popular?

The clubhouse has been quite popular among people owing to several factors. The first thing to note is the excellent growth strategy deployed by the company to drive massive downloads and hook the audience. Next was the apt timing when the app was launched, which was amidst the pandemic. It was the time when people were already looking for a platform where they can freely talk with the acolytes in the organization. 

 Also, the coronavirus restriction on social interactions further made it popular with people as they could hold events and conversations. Moreover, the app encouraged entertainers and content creators to come on one platform where they had the potential to get paid. 

 As of now, the number of global users is observed to be soaring since Elon Musk and Robinhood CEO Vlad Tenev had a surprise discussion on the app. If we talk about the current valuation, then the app is reported to be $1 billion and raised US$100 million recently after the famous discussion between the two bigshots.

 So, this was about the much anticipated and popular Clubhouse- an invite-only chat app. We hope you found the blog informative and useful. If you like hearing such trending stories, stay tuned with KISS PR, a website design and internet marketing & SEO agency. Here we help you build Google-friendly websites and rank them using fair practices along with contextual storytelling that conveys your brand story loud and clear.

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