Louisiana’s burgeoning hemp industry is gearing up for significant changes as Act 752 takes effect on January 1, 2025. The legislation introduces stricter regulations on THC content in hemp-based beverages and edibles, impacting local brands and consumers statewide.
Crescent Canna, a New Orleans-based pioneer in the THC beverage market, is preparing to adjust its product lineup to comply with the new law. Known for its high-potency drinks, the brand will roll out new 5 mg THC beverage options in January.
“We’re excited to expand our Crescent 9 line with new 5 mg THC flavors,” said David Reich, Chief Marketing Officer of Crescent Canna. “However, it’s disappointing to lose our higher-potency products, which have been a popular alternative to alcohol for many of our customers.”
Key Changes Under Act 752
The new legislation introduces several restrictions on hemp-based products:
- THC beverages will be capped at 5 mg of THC per serving, down from the current 8 mg limit. Each container will be restricted to one serving, with packages limited to four containers.
- THC edibles will also be limited to 5 mg of THC per serving, with a maximum of 40 mg of THC per package.
- Gas stations will no longer be allowed to sell hemp products.
- Existing bars and restaurants with hemp permits can continue to sell THC drinks, but new permits will not be issued.
Crescent Canna’s current range of high-potency products, including the Crescent 9 Sour Watermelon 10 mg THC Seltzer and the Strawberry Lemonade 50 mg THC Seltzer, will be available through December 31. After that, these products will be pulled from shelves in Louisiana.
Local Brands and Industry Impact
The legislation affects not only Crescent Canna but also other Louisiana-based brands, including Jet Life and Wobble, known for their high-potency THC sodas and energy drinks. Simply Cannabis, a retailer with a wide selection of THC products, expressed concern about the changes.
“High-potency THC drinks are some of our best-selling products,” said Collin Avrard, General Manager of Simply Cannabis. “This change is detrimental to the industry, especially for consumers seeking high-strength effects or alcohol alternatives. We’re committed to introducing new compliant products in 2025.”
Last Chance for High-Potency THC Drinks
Consumers can still purchase their favorite high-potency THC beverages until December 31 at retailers statewide, including Rouses Market, Total Wine & More, Canseco’s Market, Breaux Mart, and others.
As the hemp industry in Louisiana adapts to the new regulations, brands like Crescent Canna and Simply Cannabis remain optimistic about the future, promising innovative products within the legal framework. For now, Louisianans have just days left to stock up on high-potency THC drinks before the changes take effect.
